Erik
Buell doesn't mess around. It's all or nothing. For America's
premier designer of sport bikes, commitment and dedication are
not an option, they're mandatory. Why bother if it's not going
to be 100 percent? After all, the sweat on his brow and his name
on the bikes didn't come by sitting around.
Today, Buell is chairman and chief technical officer of Buell
Motorcycle Company, which he began in 1993 with the help of Harley-Davidson
Motor Company. Buell owns a minority interest in the company,
with Harley-Davidson owning the rest.
A throaty, torquey engine. Naked styling that leaves nothing to
the imagination. And the ability to turn a twisty road into a
cowering wretch. These are the things that make a Buell® motorcycle
unlike anything else on the street.
Our objective is to create bikes that are designed, engineered
and manufactured to enhance the riding adventure. While traditional
sport bikes use complex technology for the sole objective of speed,
our mission is to develop and employ innovative technology only
in as much as it enhances the ride. Because in the end, it's not
how quickly you get there. It's how much fun you have on the way.